Stop Applying.
Get Approached.
The Career Practice for senior leaders who want to be found by the right roles instead of chasing them.
For Head of, Director and C-suite across US, UK, AU, NZ, Canada, Singapore and Japan.
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The Application Economy is broken.
Every senior leader knows the pattern. You want the next role. You update your LinkedIn. You send applications. You wait.
You compete with hundreds of applicants for every posted role. You tailor your resume for the ATS. You write cover letters that are read by no one. You network only when you need something.
And nothing lands.
The Application Economy tells you that if you apply harder, you'll get the role. It's built on the assumption that the best jobs are advertised, that hiring is meritocratic, that the resume is the reliable currency.
At senior level, none of this is true.
The roles worth having are filled long before they are advertised. Decision-makers tap peers for conversations. Peers recommend the names they trust. Search firms enter after the shortlist is already forming.
If the people who could hire you do not currently know your work, they will not recommend you. That is why applying stops working at senior level.
You don't have a job search problem.
You have a Career Practice problem.
Introducing Career Practice.
Your career is a practice, not a search.
Career Practice is the alternative to The Application Economy.
Like financial planning or physical fitness, it is an intentional, ongoing discipline. Not something you do only when you need a job. Something you build every month, so that when the right role appears, you are already known to the people who decide.
The Career Practice compounds. Every month of practice builds on the last. Your positioning gets sharper. Your signal gets clearer. Your target list gets more precise. Your relationships get deeper.
Over time, this changes how your career actually works. You stop chasing roles. Roles start finding you.
The four pillars of Career Practice.
Every Career Practice is built on four moves. Not marketing frameworks. Real disciplines that senior leaders practice together, month after month.
The Career Practice. Where senior leaders practice together.
The Approached Career Practice is a private community of Head of, Director and C-suite Members across US, UK, AU, NZ, Canada, Singapore and Japan.
You practice your Position, Signal, Target and Relationships monthly. With senior peers who help each other get approached.
WHAT’S INCLUDED
№1
Monthly Member Call. Last Friday of the month, 4pm AEST. Includes the Help Me segment where any Member can bring a positioning question to the group.
№2
Private community. Senior peers across seven markets, in dedicated channels for Q&A, Asks, Offers, Monthly Focus and regional gatherings.
№3
Career resources, AI tools, templates and playbooks built around the four pillars. Everything organised by move.
№4
Monthly Focus theme with weekly checkpoints so the practice keeps moving. This month's focus is Position.
№5
Peer positioning reviews from senior leaders who read your signal the way decision-makers do.
№6
Member directory to find and connect with peers globally.
№7
Regional meetups. First gathering: Kyoto, Q1 2027.
7-day refund if it's not for you. No lock-in beyond your paid year.
Cancel anytime. Instant community access. Start with this month’s career focus immediately.
What members say.
Questions members ask before joining.
Is this coaching?
No. The Career Practice is a practice, not a coaching program. There is no coach telling you what to do. There is a framework, a room of peers, and a monthly rhythm. Members do the work themselves, together with peers who are doing the same.
What if I can't make the Monthly Member Call?
The call is recorded and Members can submit questions in advance. Real-time attendance is not required. Most of the practice happens asynchronously in the community, not on the call.
What's the difference between the Career Practice and executive coaching?
Executive coaching is 1:1 time with one advisor. The Career Practice is monthly practice with senior peers who know your work, review your positioning, and open doors for you. Coaching gives you insight. The Career Practice gives you a community and a rhythm. Both work. Different jobs.
I'm not currently job hunting. Is this still for me?
Yes. The Career Practice is designed for senior leaders who want their career to compound over time, not just when they need a new role. Most Members are not actively looking when they join.
What if the Career Practice isn't for me?
7-day refund from purchase. Reply to your welcome email and I'll refund in full, no problem at all.
How much time does it take each month?
2 to 4 hours per month is typical. Members who want to go deeper spend more time. Members with limited bandwidth still see benefit from the Monthly Member Call and the peer reviews alone.
What if I want the rebuild done with me, not just the practice?
The Advisory (5,000 USD) is the 5-day done-with-you tier. Includes 12 months of the Career Practice.
What if I'm not sure what my positioning even is yet?
Start with the free Positioning Report or the Positioning Call (250 USD). Both are designed to give you clarity before you commit to the Career Practice.
About Me.
I'm Cheraine Escott, MBA (Exec), GradCertCarEd& Dev.
Founder of Approached.
Before this, I spent years watching senior professionals send hundreds of applications, get no traction, then quietly get tapped on the shoulder by someone in their peer network for a role they'd never applied for.
The gap between those two experiences is what Approached exists to close.
The Approached Method is what I've learned about how careers actually get built at senior level. The Career Practice is how I help senior leaders build one, together with peers.
I've personally reviewed 8,000+ LinkedIn profiles across 119 countries. Based in Kyoto, Japan. In-person regional gatherings planned annually across US, UK, AU, NZ, Canada and Singapore.
Stop Applying.
Get Approached.
Some senior leaders get approached for roles. Others apply.
The difference is not luck. It is a practice. Start yours.
Not ready to join yet? Get the framework free.
Every Thursday, one essay unpacking the four moves.
Position, Signal, Target, Relationships. Free.
Read by senior leaders across US, UK, AU, NZ, Canada, Singapore and Japan.
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